{"id":4100,"date":"2024-09-29T13:10:16","date_gmt":"2024-09-29T13:10:16","guid":{"rendered":"https:\/\/evafinancialsolutions.co.za\/newsite\/?p=4100"},"modified":"2024-09-29T13:10:16","modified_gmt":"2024-09-29T13:10:16","slug":"website-optimisation","status":"publish","type":"post","link":"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/","title":{"rendered":"Website optimisation &#8211; How to Optimise for Lead Generation and Performance"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/#Website_optimisation\" >Website optimisation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/#The_Power_of_Website_Optimization\" >The Power of Website Optimization<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/#1_Clear_Call-to-Action_CTA_Buttons\" >1. Clear Call-to-Action (CTA) Buttons:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/#2_Easy-to-Use_Contact_Forms\" >2. Easy-to-Use Contact Forms:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/#3_Newsletter_Sign-Ups\" >3. Newsletter Sign-Ups:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/#Is_Your_Website_Working_for_You\" >Is Your Website Working for You?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/#The_Importance_of_Website_Speed\" >The Importance of Website Speed<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/#Why_Website_Speed_Matters\" >Why Website Speed Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/#How_to_Check_Your_Websites_Speed\" >How to Check Your Website\u2019s Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/#The_Benefits_of_a_Faster_Website\" >The Benefits of a Faster Website<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/#Practical_Steps_to_Optimize_Your_Websites_Speed\" >Practical Steps to Optimize Your Website\u2019s Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/#Reflect_on_Your_Customers_Experience\" >Reflect on Your Customers&#8217; Experience<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/#Why_Gathering_Feedback_Matters\" >Why Gathering Feedback Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/#How_to_Collect_Feedback\" >How to Collect Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/#Acting_on_Feedback\" >Acting on Feedback<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Website_optimisation\"><\/span>Website optimisation<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>&nbsp;<\/p>\n<p>It\u2019s important to think about whether your website is working as hard as it could for your business. Many businesses think of their websites as just a digital brochure, but in reality, it can be one of your most powerful lead generation tools.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Power_of_Website_Optimization\"><\/span>The Power of Website Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>Optimizing your website to generate leads isn\u2019t just about having a beautiful design\u2014it\u2019s about functionality. A well-optimized site captures visitor information and turns casual browsers into potential customers. The key to this transformation lies in three crucial elements:<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Clear_Call-to-Action_CTA_Buttons\"><\/span>1. Clear Call-to-Action (CTA) Buttons:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>CTAs guide your visitors toward taking specific actions, like signing up for a newsletter or scheduling a consultation. Make sure your CTAs are visible, concise, and actionable\u2014buttons like \u201cGet a Free Quote\u201d or \u201cSign Up Now\u201d should be prominently placed on your site.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Easy-to-Use_Contact_Forms\"><\/span>2. Easy-to-Use Contact Forms:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>Your contact forms should be simple and easy to navigate. Keep them brief but comprehensive enough to gather the necessary information. Forms should be placed in key areas, such as the homepage, product\/service pages, and landing pages for special offers.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Newsletter_Sign-Ups\"><\/span>3. Newsletter Sign-Ups:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>Newsletters are a great way to stay connected with potential leads. A strategically placed newsletter sign-up form encourages visitors to stay in touch, providing you with their contact information for future marketing opportunities.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_Your_Website_Working_for_You\"><\/span>Is Your Website Working for You?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>An optimised website is a 24\/7 lead generator. By capturing visitor information and converting it into actionable data, your website helps you build a customer base even when you\u2019re offline. It\u2019s not enough to simply have a website\u2014your site needs to work hard for your business. If you\u2019re not seeing the results you want, it may be time to review how well your site is optimized for lead generation.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Importance_of_Website_Speed\"><\/span>The Importance of Website Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>As midweek rolls in, there\u2019s no better time to think about how your website is performing. One of the most critical factors in website performance is <strong>load speed<\/strong>, yet it\u2019s often overlooked. Slow websites can drive visitors away before they even get the chance to engage with your content, costing you valuable leads.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Why_Website_Speed_Matters\"><\/span>Why Website Speed Matters<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>Today\u2019s internet users expect fast, seamless browsing experiences. If your website takes too long to load, visitors are likely to leave and find a faster alternative. Studies show that even a delay of a few seconds can drastically increase bounce rates. A slow website not only affects user experience but can also negatively impact your search engine rankings.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Check_Your_Websites_Speed\"><\/span>How to Check Your Website\u2019s Speed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>Tools like Google PageSpeed Insights can help you analyze your website\u2019s speed. These tools provide a detailed report on how quickly your site loads and offer suggestions on how to improve its performance. Factors such as image size, server response time, and the amount of JavaScript on your site can all affect load speed.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_Benefits_of_a_Faster_Website\"><\/span>The Benefits of a Faster Website<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Improved User Experience<\/strong>: Visitors are more likely to stay and explore your site when it loads quickly, leading to longer browsing sessions and more engagement.<\/li>\n<li><strong>Higher Conversion Rates<\/strong>: Faster websites make it easier for visitors to complete actions like filling out a form or making a purchase, boosting your conversion rate.<\/li>\n<li><strong>Better SEO Performance<\/strong>: Search engines, especially Google, take website speed into account when ranking websites. A faster site can improve your position in search results, bringing more traffic to your site.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Practical_Steps_to_Optimize_Your_Websites_Speed\"><\/span>Practical Steps to Optimize Your Website\u2019s Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Compress Images<\/strong>: Large image files are one of the most common reasons for slow load times. Use image compression tools to reduce file sizes without sacrificing quality.<\/li>\n<li><strong>Minimize HTTP Requests<\/strong>: Reducing the number of HTTP requests by combining files (like CSS and JavaScript) can significantly speed up your site.<\/li>\n<li><strong>Enable Browser Caching<\/strong>: Caching allows your website to load faster for repeat visitors by storing parts of your site locally on their device.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reflect_on_Your_Customers_Experience\"><\/span>Reflect on Your Customers&#8217; Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>As the week comes to a close, it\u2019s the perfect time to reflect on your customers\u2019 experiences with your business. Gathering feedback is essential for understanding what\u2019s working and what needs improvement.<\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Why_Gathering_Feedback_Matters\"><\/span>Why Gathering Feedback Matters<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>Customer feedback gives you direct insights into what your customers appreciate and what frustrates them. Listening to their opinions allows you to make informed decisions to improve your products, services, and overall customer experience.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Collect_Feedback\"><\/span>How to Collect Feedback<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Surveys<\/strong>: Tools like Google Forms or SurveyMonkey make it easy to create and distribute surveys.<\/li>\n<li><strong>Social Media Engagement<\/strong>: Engaging with your customers on social media can reveal valuable insights.<\/li>\n<li><strong>Online Reviews<\/strong>: Pay close attention to reviews on platforms like Google or Yelp. These often contain candid feedback that can help you identify trends.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Acting_on_Feedback\"><\/span>Acting on Feedback<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Address Areas for Improvement<\/strong>: Prioritize fixing recurring issues to show that you listen and act on feedback.<\/li>\n<li><strong>Recognize Positive Feedback<\/strong>: Use positive feedback to strengthen what your customers love about your business.<\/li>\n<li><strong>Close the Loop<\/strong>: After acting on feedback, let customers know what changes have been made based on their input.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Is your website optimised to generate leads and deliver a fast, seamless experience? Let\u2019s discuss how we can enhance your site to work harder for your business.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"forminator-ui forminator-custom-form forminator-custom-form-2659 forminator-design--default  forminator_ajax draft-enabled\" data-forminator-render=\"0\" data-form=\"forminator-module-2659\" data-uid=\"69f0faf218505\"><br\/><\/div><form\r\n\t\t\t\tid=\"forminator-module-2659\"\r\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-2659 forminator-design--default  forminator_ajax draft-enabled\"\r\n\t\t\t\tmethod=\"post\"\r\n\t\t\t\tdata-forminator-render=\"0\"\r\n\t\t\t\tdata-form-id=\"2659\"\r\n\t\t\t\t\r\n\t\t\t\tdata-design=\"default\"\r\n\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\tdata-grid=\"open\"\r\n\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\tstyle=\"display: none;\"\r\n\t\t\t\t\r\n\t\t\t\tdata-uid=\"69f0faf218505\"\r\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12 \"><div class=\"forminator-row forminator-no-margin\" data-multiple=\"true\"><div class=\"forminator-col forminator-col-md-6\"><div class=\"forminator-field\"><label for=\"forminator-field-2659__field--name-1_69f0faf218505\" id=\"forminator-field-2659__field--name-1_69f0faf218505-label\" class=\"forminator-label\">Prefix<\/label><select name=\"name-1-prefix\" id=\"forminator-field-2659__field--name-1_69f0faf218505\" class=\"forminator-select2\" data-multi=\"1\" aria-labelledby=\"forminator-field-2659__field--name-1_69f0faf218505-label\" data-default-value=\"\"><option value=\"Mr\" >Mr.<\/option><option value=\"Mrs\" >Mrs.<\/option><option value=\"Ms\" >Ms.<\/option><option value=\"Mx\" >Mx.<\/option><option value=\"Miss\" >Miss<\/option><option value=\"Dr\" >Dr.<\/option><option value=\"Prof\" >Prof.<\/option><\/select><\/div><\/div><div class=\"forminator-col forminator-col-md-6\"><div class=\"forminator-field\"><label for=\"forminator-field-first-name-1_69f0faf218505\" id=\"forminator-field-first-name-1_69f0faf218505-label\" class=\"forminator-label\">First Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1-first-name\" placeholder=\"E.g. John\" id=\"forminator-field-first-name-1_69f0faf218505\" class=\"forminator-input\" aria-required=\"true\" data-multi=\"1\" value=\"\" \/><\/div><\/div><div class=\"forminator-col forminator-col-md-6\"><div class=\"forminator-field\"><label for=\"forminator-field-last-name-1_69f0faf218505\" id=\"forminator-field-last-name-1_69f0faf218505-label\" class=\"forminator-label\">Last Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1-last-name\" placeholder=\"E.g. Doe\" id=\"forminator-field-last-name-1_69f0faf218505\" class=\"forminator-input\" aria-required=\"true\" data-multi=\"1\" value=\"\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_69f0faf218505\" id=\"forminator-field-email-1_69f0faf218505-label\" class=\"forminator-label\">Email Address <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"E.g. john@doe.com\" id=\"forminator-field-email-1_69f0faf218505\" class=\"forminator-input forminator-email--field\" data-required=\"true\" aria-required=\"true\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"phone-1\" class=\"forminator-field-phone forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-phone-1_69f0faf218505\" id=\"forminator-field-phone-1_69f0faf218505-label\" class=\"forminator-label\">Phone Number <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"phone-1\" value=\"\" placeholder=\"E.g. +1 3004005000\" id=\"forminator-field-phone-1_69f0faf218505\" class=\"forminator-input forminator-field--phone\" data-required=\"1\" aria-required=\"true\" autocomplete=\"off\" data-validation=\"1\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"checkbox-1\" class=\"forminator-field-checkbox forminator-col forminator-col-12 \"><div role=\"group\" class=\"forminator-field\" aria-labelledby=\"forminator-checkbox-group-69f0faf218505-label\"><span id=\"forminator-checkbox-group-69f0faf218505-label\" class=\"forminator-label\">Select a Service<\/span><label id=\"forminator-field-checkbox-1-1-69f0faf218505-label\" for=\"forminator-field-checkbox-1-1-69f0faf218505\" class=\"forminator-checkbox\" title=\"Professional Website design from @R9 000 (Inc)\"><input type=\"checkbox\" name=\"checkbox-1[]\" value=\"service-1\" id=\"forminator-field-checkbox-1-1-69f0faf218505\" aria-labelledby=\"forminator-field-checkbox-1-1-69f0faf218505-label\" data-calculation=\"0\"  \/><span class=\"forminator-checkbox-box\" aria-hidden=\"true\"><\/span><span class=\"forminator-checkbox-label\">Professional Website design from @R9 000 (Inc)<\/span><\/label><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"textarea-1\" class=\"forminator-field-textarea forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-textarea-1_69f0faf218505\" id=\"forminator-field-textarea-1_69f0faf218505-label\" class=\"forminator-label\">Additional notes<\/label><textarea name=\"textarea-1\" placeholder=\"\" id=\"forminator-field-textarea-1_69f0faf218505\" class=\"forminator-textarea\" rows=\"6\" style=\"min-height:140px;\" maxlength=\"180\" ><\/textarea><span id=\"forminator-field-textarea-1_69f0faf218505-description\" class=\"forminator-description\"><span data-limit=\"180\" data-type=\"characters\" data-editor=\"\">0 \/ 180<\/span><\/span><\/div><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Request Quote<\/button><a href=\"#\" class=\"forminator-save-draft-link disabled\" title=\"Fill in form fields before saving it as a draft\" formnovalidate>Save as Draft<\/a><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"d40e43d85b\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/newsite\/wp-json\/wp\/v2\/posts\/4100\" \/><input type=\"hidden\" name=\"form_id\" value=\"2659\"><input type=\"hidden\" name=\"page_id\" value=\"4100\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/evafinancialsolutions.co.za\/newsite\/website-optimisation\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><input type=\"hidden\" name=\"save_draft\" value=\"false\"><label for=\"input_6\" class=\"forminator-hidden\" aria-hidden=\"true\">Please do not fill in this field. <input id=\"input_6\" type=\"text\" name=\"input_6\" value=\"\" autocomplete=\"off\"><\/label><\/form>\n","protected":false},"excerpt":{"rendered":"<p>Website optimisation &nbsp; It\u2019s important to think about whether your website is working as hard as it could for your business. Many businesses think of their websites as just a digital brochure, but in reality, it can be one of your most powerful lead generation tools. &nbsp; The Power of Website Optimization &nbsp; Optimizing your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,61],"tags":[],"class_list":["post-4100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website","category-investor-readiness"],"_links":{"self":[{"href":"https:\/\/evafinancialsolutions.co.za\/newsite\/wp-json\/wp\/v2\/posts\/4100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evafinancialsolutions.co.za\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evafinancialsolutions.co.za\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evafinancialsolutions.co.za\/newsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evafinancialsolutions.co.za\/newsite\/wp-json\/wp\/v2\/comments?post=4100"}],"version-history":[{"count":3,"href":"https:\/\/evafinancialsolutions.co.za\/newsite\/wp-json\/wp\/v2\/posts\/4100\/revisions"}],"predecessor-version":[{"id":4104,"href":"https:\/\/evafinancialsolutions.co.za\/newsite\/wp-json\/wp\/v2\/posts\/4100\/revisions\/4104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evafinancialsolutions.co.za\/newsite\/wp-json\/wp\/v2\/media\/4101"}],"wp:attachment":[{"href":"https:\/\/evafinancialsolutions.co.za\/newsite\/wp-json\/wp\/v2\/media?parent=4100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evafinancialsolutions.co.za\/newsite\/wp-json\/wp\/v2\/categories?post=4100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evafinancialsolutions.co.za\/newsite\/wp-json\/wp\/v2\/tags?post=4100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}